Muji is a Japanese retail company with minimalist designs and products. The brand gained a global following for its commitment to simplicity, functionality, and sustainability. They have a store in Tottenham Court Road.
About Muji
Muji began in Japan in 1980. The company’s name stands for “Mujirushi Ryohin,” which translates to “no-brand quality goods.”
Their philosophy is centred around simplicity and a belief that quality products should not come with a hefty price tag.
Muji offers a wide range of products, including clothing, household items, furniture, and food, all designed with minimalist aesthetics in mind.
Atmosphere

The stores are designed to reflect the brand’s philosophy of simplicity and minimalism. The stores have an uncluttered and organized layout, with products displayed in a way that emphasizes their functionality and design.
The neutral colour palette of Muji products also extends to the stores, creating a calming and peaceful atmosphere.
Service
Their employees are trained to provide a high level of service without being intrusive or pushy. Muji’s focus is on creating a comfortable and stress-free shopping experience for its customers.
The brand’s store is also designed with simplicity in mind, making it easy for customers to find what they need and complete their purchases.